Categories, purposes, and retention
| Category | Examples | Business purpose | Retention criteria |
|---|---|---|---|
| Identifiers and contact information | IP address; name, email, phone, address, date of birth, and administrator sign-in identity when provided. | Deliver and secure the website; provide appraisals, inquiries, financing, and dealership follow-up. | Based on security needs, the customer relationship, provider and finance-source requirements, and legal obligations. |
| Vehicle and commercial information | Vehicles viewed, VIN, price, stock number, trade vehicle details, appraisal answers, and dealership selected. | Display inventory, value a trade, provide financing tools, and route a request to the applicable store. | As needed for the requested service, dealership operations, contracts, legal obligations, and dispute resolution. |
| Financial and employment information | Income, employment, residence, requested credit, co-applicant, and other fields shown in the RouteOne application. | Process and evaluate a vehicle credit application. | RouteOne, dealership, and finance-source retention requirements, including applicable credit and recordkeeping laws. |
| Sensitive personal information | Credit-application information and other sensitive fields clearly requested in the secure RouteOne experience. | Provide the finance service requested, prevent fraud, verify identity, and comply with law. | Limited to purposes and periods permitted by applicable law and provider, dealership, and finance-source requirements. |
| Internet or electronic network activity | Browser, device, referral, requested pages, inventory interactions, timestamps, cookies, storage identifiers, and security events. | Operate and protect the website and tools; with consent, measure aggregate website quality and shopper journeys. | Pettus GA4 event and user-level data is targeted for 14 months. Provider and security records follow their applicable needs. |
| Approximate geolocation, preferences, and inferences | General region inferred from IP, cookie choices, GPC signal, and interest in vehicle categories. | Security, privacy-choice enforcement, and consented reporting. | Privacy choice: 180 days; other records follow their purpose. |
Sources and disclosures
Information comes directly from you, your browser or device, the Pettus inventory feed, and the retail providers you choose to use. It may be disclosed to the selected Pettus store, website and CRM service providers, TradePending, Capital One, RouteOne, and finance sources needed to fulfill a request.
Sale, sharing, and sensitive information
Pettus does not sell personal information for money through this website. Optional advertising and analytics are disabled by default; advertising remains disabled when GPC is active. Sensitive personal information is used to provide the requested finance service, prevent fraud, maintain security, and comply with law—not to infer unrelated characteristics about a shopper.
More information
Review the full Privacy Policy and Cookie Policy for rights, security, provider disclosures, and request methods.